I touched on this a little a couple of weeks ago and wanted to expand on it…
With nutrition, with anything… we want a solution and fast!
Sadly we are programmed by society that the faster a result is delivered we have this perception that it is superior
See here’s the thing…
Marketing experts in the fitness industry (or any industry) know this… enter the world of weight loss supplements, restrictive challenges, crazy restrictive diets
Experts in this field push on your pain points to highlight just how much of a f**k up you really are…
That isn’t true… we’re just lead to believe it is so. With so many of us believing this story, it’s no wonder we struggle to believe anything else!
You get the point.
It’s nowhere near as sexy when someone informs you to play the long game.
Sometimes fixing up your nutrition can be a 12 month period, sometimes longer. Doing the work every day, making small changes which become habitual
It’s much harder to make small regular changes because we have grown impatient.
We expect the result NOW.
If you break it down, spending 12 months focused on developing lifelong habits is a small window of time
Compared to spending it in multiple challenges, restricting food intake, being given the solution
Developing habits around nutrition means empowering you with the tools you need with the intent that one day you’ll never need a coach again
It’s sustainable… the learning is permanent.
I love the saying:
‘Give a man a fish, you feed him for a day. Teach a man to fish, you feed him for a lifetime’.
The same applies to your nutrition.
Find yourself a coach!